branding
Making that First Impression
Your brand is your identity. It shows the world who you are, what your organization’s personality is, and makes that first impression that you’ll never get another chance to make. It’s imperative that you get it right. If your brand doesn’t reflect your company—or worse—is irrelevant, you’re wasting valuable opportunities and making your organization’s chances for success all that much more of an uphill battle.
More than Just a Logo
Of course, a logo is the cornerstone of any brand, but there is a lot more to it than that. And for that matter, it’s not even just about a list of deliverables, such as business cards and stationery. Building a brand requires a focused and strategic effort to get your brand ‘out there.’ It’s critical that your entire organization understands the parameters of the brand as well as the importance of adhering to those parameters and ensuring that everything that comes out of your organization is properly branded. This often has more to do with process than it does deliverables. Taoti will help you through this process by creating not only the actual logo, stationery and other tangibles, but also the brand definition guides, standards, and the process by which you roll out your brand. [See a sample brand definition guide]
Brands, Revisited
Like most other things, brands do have shelf lives. Styles and messages change, and it’s often necessary to revisit your brand every so often in order to keep things fresh, vibrant, and in line with the current identity of your organization. The key is to change enough of your brand to give it the overhaul it needs, while keeping enough the same to ensure you don’t lose brand recognition. [See your UPS Case Study]
Building a Brand
Brand Strategy.
This is where we define the goals and objectives of the brand and set forth the initial round of deliverables.
Defining the Brand.
The fun part! This is where we design the logo and other brand-associated collateral materials.
Brand Testing.
Taoti offers focus group studies to see how your brand fares in the real world with the man on the street.
Fine Tuning.
We take your feedback, our additional thoughts, and of course any feedback from focus groups or other analysis, and fine tune the brand definition standards.
Deliverable Production.
Once the standards are in place, we can develop any number of branded deliverables—from trade show booths to delivery trucks. There is no limit to the things on which we can place your brand.
Internal Training.
As mentioned, a big part of the branding process is making sure your organization knows when to use your brand and how to use it. We’ll provide the training, standards, and templates/graphics so that your employees are constantly emphasizing your brand.
